Fix Access explains why PR and press outreach still matter for game developers and publishers, covering creator targeting, Steam visibility, launch timing, wishlists, and why communication needs to start before release.
Name the build clearly — or people will just move on If your email says “demo” but what you’re actually sending is a Steam Playtest invite, an Early Access key, a closed beta build, or a time-limited trial, you’re making the receiver do detective work. Press and creators won’t. They’ll just skip — because confusion…
Read More “Tips for Outreach (Part 2): Stop Making People Guess What Build You’re Offering” »
How indies can combine creator coverage and press to cut through today’s release noise. Streamers vs press indie game PR strategy For indie game PR, understanding the dynamics of streamers vs press is crucial. Practical guidance on timing, targeting, and outreach — so your game isn’t drowned out by today’s release volume. This guide outlines…
