Why Every Game Deserves a Good Press Kit: A Behind-the-Scenes Look at Ninza

Imagine trying to solve a puzzle but half the pieces are missing. That's what it feels like when I try to cover new games without proper press kits. A press kit is like a treasure box that contains all the cool stuff about a game—pictures, videos, and essential details—all neatly packed together. But not all game developers send these out.

To highlight just how crucial a well-prepared press kit is, I asked Klakmioch, the developer and publisher of the game Ninza:

"What I can say is that: A press kit is super important for indie developers to facilitate communication with the press and content creators. It's a resource that, once set up, saves everyone time. It's even useful for us developers because it allows us to create marketing content on the fly without it being a hassle."

This insight from a developer's perspective underscores the dual benefits of a press kit—it saves time for both creators and developers while ensuring the game gets the attention it deserves.

By the way, you can check out Ninza on Steam—it's releasing today, and if you're eager to try it out, the demo is already available for you to play. 

Here are some images from his press kit:

Image courtesy of Klakmioch

The Challenge of Missing Pieces

When I set out to cover 10 new games in a single day, I hope to have complete press kits ready for each title. Unfortunately, this is often not the case. The lack of preparedness forces me to search for images online or even create content from scratch. This turns the process into a mix of detective work and artistic creation, which, while enjoyable, is incredibly time-consuming. While I don't mind doing this, saving some time would allow me to focus more on my next tasks.

My Experience: More Time, Less Fun

As an independent content creator running the Fix Gaming Channel, I handle 90% of everything myself. Unlike teams at larger outlets like IGN or Gamespot, I don't have colleagues to share the load. This means every extra minute spent searching for or creating media is a minute taken from writing, editing, and publishing. Instead of delving deep into gameplay nuances and developer insights, I often find myself juggling graphic design and video editing tasks. This not only pushes back my schedule but also limits the volume and depth of content I can produce, affecting the timeliness and insightfulness of my reviews and features.

Trailer from Ninza:

The Ripple Effect

When I have to do all this extra work, it doesn't just delay things—it can also mean the difference between a good article or video and a great one. If I'm rushing to make up for lost time, the quality of my insights and the polish of my presentation could suffer.

This isn't just about making my job easier—it's about giving your game the spotlight it deserves, fast and with style.

Good press kits make a big difference. They mean more time talking about games and less time digging for info. For game developers, they're your first pitch to the world. And for me, as an independent operator, they're what let me share the best of gaming with everyone out there, quickly and with the excitement I felt when I first saw your game.