launch strategy Archives

Fix Access Explained: PR And Press Outreach

May 13, 2026September 22, 2026 Aidan Minter

Fix Access explains why PR and press outreach still matter for game developers and publishers, covering creator targeting, Steam visibility, launch timing, wishlists, and why communication needs to start before release.

Gaming News, Indie, Indie Dev Guides

Steam Next Fest Can Help, but Only if the Groundwork Is Already in Place

February 28, 2026September 22, 2026 Aidan Minter

Steam Next Fest can be a strong visibility boost for indie developers, but it is not a shortcut. Here is why timing, demo quality, messaging, and pre-launch planning matter more than ever.