Streamers and Press — Combining Strategy
Indie PR that works: combine streamers and press. Timing, targeting, press kits, and outreach so your game isn’t drowned out by today’s release volume.
Tag: Aidan Minter
Battlefield 6: Signals of a Turnaround (Part 2)
Part 2 of our Battlefield 6 turnaround analysis looks at the signals rebuilding confidence after Battlefield 2042 and the risks that could still derail launch.
Real Advice for Real Indie Devs – This Book Could Change Your Launch
Conquer Your Niche is your real-world indie game marketing guide. Learn how to grow wishlists, pitch to press, and launch with confidence.
Microsoft Layoffs: Over a Quarter Were In-Office at Redmond HQ
This editorial examines Microsoft’s May 2025 layoffs, including the impact on Redmond-based employees, the company’s AI investment push, and the human cost behind large-scale restructuring.
Fix Gaming Channels Guide to Indie Game Success With Contributions From Aidan Minter
A practical indie game marketing guide covering early community building, social media, press kits, outreach, and advice from games PR veteran Aidan Minter.