Samsung Revolutionizes Mobile Gaming with Cloud Platform
Related coverage: Mobile.
Related: Mobile.
Samsung is making waves in the mobile gaming world with its newly launched cloud gaming platform, designed to reshape how players and developers interact with games on Galaxy devices. First launched in North America in November 2024, the platform eliminates the friction of downloads and installations, giving gamers instant access while opening new opportunities for developers to reach millions of players seamlessly.
Samsung Mobile Cloud Gaming Platform
Launch: November 2024 (North America)
Genre: Cloud Gaming, Mobile
Developer: Samsung
Platform: Samsung Galaxy Devices
Instant Access, Zero Barriers
One of the biggest frustrations in mobile gaming has always been the delay—waiting for downloads, navigating app stores, or dealing with updates. Samsung’s platform strips away these barriers. A single click on an ad or link now takes players straight into gameplay. For gamers, this means hassle-free fun. For developers, it’s a streamlined way to grow audiences and boost engagement.
Success Stories Already Rolling In
Early adopters are already seeing big results. VIZOR, creators of Klondike Adventures, quickly found success on the platform. “Working with Samsung’s mobile cloud gaming platform has exceeded our expectations,” said Helen Kostina, CMO of VIZOR. “The impact was significant and immediate, highlighting the potential of cloud technology.”
Stories like this show how quickly developers can benefit when barriers to play are removed.
Boosting User Acquisition
Jong Woo, Vice President and Head of Game Services at Samsung, explained the value: “By directly turning an ad click into gameplay, we’ve managed to significantly boost the effectiveness of user acquisition campaigns, ensuring a better return on advertising investments.”
This isn’t just a smoother experience for players—it’s also a smarter strategy for marketing teams looking to maximize ROI in a competitive space.
Tracking Innovation with AppsFlyer
Samsung partnered with AppsFlyer to rethink what “installations” mean in a cloud-first world. Adam Smart, Director of Product, Gaming at AppsFlyer, explained: “As gaming evolves, so must our approach to measuring and understanding player behavior. We’ve worked with Samsung to pioneer a system that redefines what an installation means in a cloud environment.”
This collaboration ensures developers can still track performance accurately—even when traditional app downloads are no longer part of the funnel.
Better Deals for Developers
On top of accessibility and new tools, Samsung is also sweetening the deal for creators. Starting May 15, 2025, developers will enjoy an 80/20 revenue share model via the Galaxy Store—giving them a bigger slice of earnings compared to the industry standard. It’s a strong signal that Samsung wants to position itself as a developer-friendly ecosystem.
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Final Thoughts
Samsung’s cloud gaming platform reduces the gap between discovering a game and playing it by removing the traditional download step for supported titles. The platform also gives participating developers new acquisition and measurement tools.
For more insights into the latest gaming tech, keep following Fix Gaming Channel.
Written by Ronny Fiksdahl, Founder & Editor-in-Chief of Fix Gaming Channel.
Send interview pitches, corrections, tips, or developer stories to contact@fixgamingchannel.com.
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