Steam Next Fest is almost here, but for developers, a demo is only one part of the test. Store pages, trailers, press kits, timing, outreach, and community links all matter when attention finally arrives.
Fix Access explains why PR and press outreach still matter for game developers and publishers, covering creator targeting, Steam visibility, launch timing, wishlists, and why communication needs to start before release.
Give Your Emails a Chance to Survive Before we talk about perfect subject lines, pitch templates, or indie game outreach tips for how to reach streamers and press, we need to deal with a more basic problem: a lot of indie outreach never survives the spam filter — and even when it does, it often…
Read More “Tips for Outreach – Part 1 Make Sure Your Emails Actually Arrive” »
A private, press-minded dry run that catches problems before players and critics do A mock review is a confidential, pre-release evaluation written like a real review, but kept private so you can fix issues before launch or a major beat (demo, festival, big update). It’s not QA; it’s a holistic critique of the experience—how readable,…
Read More “Ship Stronger: How a Mock Review Catches Problems Before Players Do” »
How indies can combine creator coverage and press to cut through today’s release noise. Streamers vs press indie game PR strategy For indie game PR, understanding the dynamics of streamers vs press is crucial. Practical guidance on timing, targeting, and outreach — so your game isn’t drowned out by today’s release volume. This guide outlines…
What game devs, publishers, PR teams, and creatives need to know before August 8 WeTransfer is making a significant change to its Terms of Service that may impact how safe it is to share your work — especially if you’re handling pre-release game builds, press kits, or confidential materials. These new terms go into effect…
Read More “WeTransfer’s New Terms Let Them Use Your Game Assets — Even Under NDA” »
