Are one-word game titles really better for Steam visibility, SEO, sales, and players? Fix Access checks large Steam datasets, Valve guidance, Google Search advice, and some extremely long successful game names.
Different playtesters uncover different problems. This practical guide explains when to use cold testers, genre fans, newcomers, input specialists, experienced reviewers, or a larger testing group
Marketing early gives games the best chance at stronger results, but starting late is not a disaster. Here is when developers should plan the hook, Steam page, trailer direction, and pitch.
Independent game coverage is more than launch-day attention. This editorial looks at the hidden hours, costs, sacrifice, Fix Access work, mock reviews, and why gaming outlets can support games for months or years.
Running an independent games outlet is not a hobby when it becomes full-time work. This editorial looks at the real cost of staying independent, from money and time to trust, support, ads, services, travel, and the pressure of building something without selling your voice.
Fix Access explains why PR and press outreach still matter for game developers and publishers, covering creator targeting, Steam visibility, launch timing, wishlists, and why communication needs to start before release.
Indie developers often think about trailers, Steam pages, reviews, and outreach before launch, but the numbers matter too. Fix Access explains why launch math, pricing, and break-even planning should be part of release preparation.
A respected games PR name is winding down Marchsreiter Communications GmbH, one of Germany’s long-running specialist games PR agencies, is ceasing operations after more than 20 years in business. The news was reported by GamesMarkt and GamesWirtschaft, following a public announcement from founder and managing director Dieter Marchsreiter. According to GamesMarkt, Ranieri Agency will take…
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Fix Access breaks down the difference between playtesting and deeper analysis, explaining why careful, hands-on feedback can often reveal more than volume alone.
API is one of those terms indie developers keep seeing in tools, dashboards, plugins, and documentation. Here is a plain-English look at what it actually means and why it matters.
Steam Next Fest can be a strong visibility boost for indie developers, but it is not a shortcut. Here is why timing, demo quality, messaging, and pre-launch planning matter more than ever.
No Players Online returns to Steam after disputed DMCA takedown Belgian indie studio Beeswax Games has confirmed that No Players Online, the expanded commercial version of their 2019 cult horror-FPS, is officially back on Steam. The full release went live on November 6, 2025, but was pulled from sale less than a week later following…
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How an Indie Gained 650,000 Wishlists in 10 Months Consistency, social media content, and showcase momentum helped drive consumer interest, with the game “over the Hill” reaching 650,000 wishlists. In a market where thousands of new games fight for visibility every year, hitting 650,000 Steam wishlists in just ten months sounds almost unreal. Yet that’s…
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Why I’m at gamescom asia: So Indies Don’t Drown I’m heading to gamescom asia with a simple goal: keep independent games visible. Addressing gamescom asia indie discoverability is key—not just for one team or a few friends, but for the whole indie ecosystem. If nobody fights for attention, great work sinks under the noise. The…
Read More “On the floor in Bangkok to keep small-team games visible (Oct 16–19)” »
Industry expert Aidan Minter shares must-know indie game marketing tips.
