Independent game coverage is more than launch-day attention. This editorial looks at the hidden hours, costs, sacrifice, Fix Access work, mock reviews, and why gaming outlets can support games for months or years.
Fix Access explains why PR and press outreach still matter for game developers and publishers, covering creator targeting, Steam visibility, launch timing, wishlists, and why communication needs to start before release.
Indie developers often think about trailers, Steam pages, reviews, and outreach before launch, but the numbers matter too. Fix Access explains why launch math, pricing, and break-even planning should be part of release preparation.
Steam Next Fest can be a strong visibility boost for indie developers, but it is not a shortcut. Here is why timing, demo quality, messaging, and pre-launch planning matter more than ever.
A simple room-builder, scaled by short-form reach and steady updates My Dream Setup is a simulation game about building the room you’ve always dreamed of. The game includes a huge selection of furniture, computers and their accessories, posters, pictures, plants, and other interior details to experiment with. Created in just 4 months by a team…
Read More “The Practical Formula Behind the Success of My Dream Setup” »
Give Your Emails a Chance to Survive Before we talk about perfect subject lines, pitch templates, or indie game outreach tips for how to reach streamers and press, we need to deal with a more basic problem: a lot of indie outreach never survives the spam filter — and even when it does, it often…
Read More “Tips for Outreach – Part 1 Make Sure Your Emails Actually Arrive” »
How an Indie Gained 650,000 Wishlists in 10 Months Consistency, social media content, and showcase momentum helped drive consumer interest, with the game “over the Hill” reaching 650,000 wishlists. In a market where thousands of new games fight for visibility every year, hitting 650,000 Steam wishlists in just ten months sounds almost unreal. Yet that’s…
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How indies can combine creator coverage and press to cut through today’s release noise. Streamers vs press indie game PR strategy For indie game PR, understanding the dynamics of streamers vs press is crucial. Practical guidance on timing, targeting, and outreach — so your game isn’t drowned out by today’s release volume. This guide outlines…
Video Game Marketing: Conquer Your Niche – Indie Game Marketing Guide Get 10% off through Fix Gaming Channel with the code flczc0s on Gumroad. Marketing an indie game in 2025 is harder than ever—but with Videogame Marketing: Conquer Your Niche, you don’t need a giant publisher to stand out. What you do need is a…
Read More “Real Advice for Real Indie Devs – This Book Could Change Your Launch” »
What drives us to create games, and when does it stop being just for us? I’ve been thinking about this question a lot lately—especially as someone who’s spent years covering games, and more recently, tinkering around with something myself. Nothing serious (yet?), and I’m not saying it’ll ever go public. But it’s sparked a deeper…
Read More “Do Developers Make Games for You, Me, or Themselves?” »
Smart strategies, expert insight, and practical advice for indie devs who want to get seen—without breaking the bank. Getting people to notice your indie game takes work. There’s no big marketing team, no endless budget—just you, your game, and the challenge of making people care. The good news? You can do it. It’s all about…
Read More “Fix Gaming Channels Guide to Indie Game Success With Contributions From Aidan Minter” »
Solving a Puzzle Without All the Pieces Imagine trying to solve a puzzle, but half the pieces are missing. That’s what it feels like when I try to cover new games without proper press kits. A press kit is like a treasure box—it holds all the cool stuff about a game: pictures, videos, and essential…
Read More “The Power of Press Kits: Why They Matter More Than You Think” »
