Fix Access explains why PR and press outreach still matter for game developers and publishers, covering creator targeting, Steam visibility, launch timing, wishlists, and why communication needs to start before release.
Indie developers often think about trailers, Steam pages, reviews, and outreach before launch, but the numbers matter too. Fix Access explains why launch math, pricing, and break-even planning should be part of release preparation.
Steam Next Fest can be a strong visibility boost for indie developers, but it is not a shortcut. Here is why timing, demo quality, messaging, and pre-launch planning matter more than ever.
Aidan Minter breaks down how My Dream Setup reached 500,000 sales through a simple room-building concept, short-form social reach, 90,000 pre-launch wishlists, and steady post-launch updates.
Indie game outreach starts with deliverability. Set up a credible domain, email authentication, a basic website, and verifiable links before pitching press or creators.
Indie PR that works: combine streamers and press. Timing, targeting, press kits, and outreach so your game isn’t drowned out by today’s release volume.
Conquer Your Niche is your real-world indie game marketing guide. Learn how to grow wishlists, pitch to press, and launch with confidence.
From passion projects to PR realities, this honest breakdown explores what really drives developers.
A practical indie game marketing guide covering early community building, social media, press kits, outreach, and advice from games PR veteran Aidan Minter.
When press kits are missing or incomplete, it doesn’t just delay things—it impacts quality.
