A respected games PR name is winding down
Marchsreiter Communications GmbH, one of Germany’s long-running specialist games PR agencies, is ceasing operations after more than 20 years in business.
The news was reported by GamesMarkt and GamesWirtschaft, following a public announcement from founder and managing director Dieter Marchsreiter. According to GamesMarkt, Ranieri Agency will take over part of the client portfolio, with Marchsreiter set to support Ranieri as an independent adviser.
For the European games industry, this is not just another company closing. Marchsreiter Communications was established in 2005 and had become a familiar name in games PR, events, trade shows, influencer work, and international communication campaigns. Dieter Marchsreiter’s own profile notes that he has worked in the games industry since 1989, first in games journalism before moving into PR in 1997.
A sign of a tougher market
The closure comes at a difficult time for games communication. Studios are cutting costs, publishers are more cautious, and many smaller developers are trying to launch games in a crowded market with limited budgets. When fewer projects move forward, the pressure does not only hit developers. It also affects PR agencies, media, creators, event teams, translators, trailer editors, and everyone else working around game releases.
That is why this story matters. Games still need visibility. Developers still need clear messaging, usable press kits, strong Steam pages, better trailers, and proper outreach. But the old PR model is clearly under pressure, especially when long-term retainers and stable project pipelines become harder to secure.
For smaller teams, the lesson is simple: communication has to start earlier. A game can be good and still disappear if the store page is unclear, the trailer does not explain the hook, or the press materials make it hard for journalists and creators to understand why the game matters.
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A closing chapter, but not the end of games PR
Marchsreiter Communications closing after more than two decades is a sad moment for the European games industry. It also shows how much the work around games has changed. PR is still needed, but it has to be sharper, leaner, and more practical than ever.
At Fix Gaming Channel, this is also why we keep our editorial work separate from Fix Access.
Fix Access — Developer Services by Fix Gaming Channel.
Developers often need honest feedback before launch, whether that means mock reviews, Steam page audits, press kit checks, playtesting notes, trailer feedback, localisation support, or outreach guidance. Not every team needs a large agency, but almost every team needs clearer communication.
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Written by Ronny Fiksdahl, Founder & Editor of Fix Gaming Channel.
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