Roblox Opens IP Licensing to All Creators, Launches Platform with Netflix, Sega, and Lionsgate

Roblox Licensing Update: Stranger Things, Yakuza, Saw & More Now Available

Roblox has just made one of its boldest moves yet — launching a new licensing platform that lets creators officially use iconic IPs like Stranger Things, Saw, Twilight, and Like A Dragon in their games.

Announced on July 15, 2025, the rollout introduces two new tools: the Roblox License Manager and the Licenses Catalog. These streamline what used to be a months-long legal process, giving creators a way to apply for and use IP directly from rights holders like Netflix, Sega, Lionsgate, and Kodansha.

This shift could redefine how user-generated content and major IPs coexist — not just on Roblox, but across the industry.

---

How It Works

Before, licensing meant reaching out to IP owners, negotiating terms, and hoping for approval. Now? It’s a few clicks.

With the License Manager, IP holders can list their properties, customize usage terms, and approve creator requests directly. Creators can browse the catalog, apply, and (if approved) start building — legally and fast.

“What used to take months can now happen in hours,” Roblox wrote.

For more on how franchises like Yakuza and Sonic are expanding across platforms, including Nintendo’s upcoming console, check out our related article: Yakuza, Sonic, and More to Switch 2.

Available IPs at Launch

Seven major franchises are already up for licensed use:

Stranger Things (Netflix)

Squid Game (Netflix)

Twilight (Lionsgate)

Saw (Lionsgate)

Now You See Me (Lionsgate)

Divergent (Lionsgate)

Like A Dragon (Sega / RGG Studio)

Coming soon:

Blue Lock

That Time I Got Reincarnated as a Slime (both from Kodansha)

Roblox confirmed more IPs, license types, and broader creator access are coming later this year.

Big Names, Big Buy-In

Each partner is embracing the platform:

Lionsgate is licensing multiple film franchises.

Netflix is offering two of its most iconic shows.

Sega is unlocking Like A Dragon for creators to adapt and expand.

Kodansha will bring more anime IPs soon and previously ran a $1.5M creator contest for Attack on Titan.

“This partnership allows us to deepen our connection with fans,” said Kodansha CEO Yoshinobu Noma.

The Billion-Dollar Vision

This move ties directly into Roblox’s goal to capture 10% of global gaming content revenue. In 2024, Roblox developers earned $923 million — and are expected to cross the $1 billion mark in 2025.

By making IP licensing accessible, Roblox is betting big on the creativity of its community to fuel that growth.

What’s Next?

Right now, only full-experience adaptations are allowed — meaning the game must center entirely around the IP. But Roblox is already working on new license types for broader integrations.

More rights holders will be onboarded soon, with additional franchises expected to hit the catalog throughout 2025.

Final Thoughts

Roblox isn’t just opening doors — it’s building new ones.

This licensing model could become a blueprint for the entire UGC ecosystem. With nearly 100 million daily active users, the next big game may not come from a studio — but from a teenager legally recreating Squid Game on their laptop.

Original announcement published by Manuel Bronstein, Chief Product Officer at Roblox via the official Roblox Newsroom on July 15, 2025.

---

Support independent games coverage on Ko-fi.